You’d like to think that, if you’re positive and happy and all those other good things, then the people who are interacting with your website will see and appreciate those attributes. Alas, because it’s difficult to establish a personal relationship with your customers, it’s much easier for them to spot the things that they don’t like. They can take a dislike to your website for any number of reasons. Some people are predisposed to dislike the bloated, crowded web world, and look for any excuse to click ‘X’. The trick is to give them no excuse to leave. Below, we take a look at nine common reasons people dislike websites. Make sure you’re not guilty of any of them!
It Just Doesn’t Look Good
We’re told not to be judgemental, but the truth is that we all are. We make snap judgements, which are perhaps reversed over time. When it comes to websites, the time given to revising an opinion isn’t given. They’ll hit X straight away, and they won’t be back. If you’re a common web user, then you have a feel for what a website should look and feel like. If it doesn’t look good, they won’t take your website seriously, and they’ll leave. Make sure they’re at least taking a look at your content before click X.
For many websites, advertisements are an essential aspect of revenue. The website wouldn’t be able to exist with them. Web users know this, and accept without reservations a number of carefully selected ads. But there quickly comes the point when they think ‘this is too many advertisements,’ and they leave. If you have ads that cover up your content or are sneakily put in (such as hiding as a video play button), then you can only blame yourself if people get fed up and leave. Resist the temptation to have too many advertisements on your site. They’ll only work against your website if you don’t!
There must be some fantastic incentive for website owners to put autoplay videos with sound on their website, but we don’t know what it is. It’s very rare that a person who is shocked by a loud video suddenly playing thinks “now that’s calmed down, I’m going to watch the video.” It’s not what people want. There may be some merit to automatically playing a video at the side of your webpage, but only so long it doesn’t have any sound. It’s good practice just to avoid auto-playing any sound on your website altogether, actually.
People may, on one hand, love the general vibe of your website, but on the other, wish never to go back. What could be wrong? It’s all about reliability. If people visit your website and it’s working slowly, or pages won’t load, or the entire site seems to be regularly down, then people are not going to make a habit of visiting. The trick is to make sure you’re working with an IT support company, like the one available at this website, to ensure you’re always up and running. Reliability is the key to establishing trust with your visitors and customers. If they trust you, they’ll have no reason to look elsewhere.
Too Much Going On
You’re not going to a master of everything, and it’ll probably be beneficial to keeping your website visitors on your side if you don’t even try. Some websites do certain things great, and then, instead of focusing on doing those things well, try to venture into new territory. As a general rule, it’s best to keep a website simple, rather than to complicate it by adding more categories than a visitor knows what to do with. Of course, this depends on what type of website you have, what its purpose is, and so on.
No-one wants to be manipulated. They might be manipulated without knowing it, and there’s nothing they can do about it. When they see manipulation that’s so glaringly obvious, they’re ready to vent their anger. How do websites obviously manipulate? Take a look at some approaches to getting their visitors to sign up to an email mailing list. A pop up will appear that details the benefits of the newsletter, and which asks for your email address. If you don’t want to get it, you have to click “It’s OK, I’m fine with being a loser” or some variant. No-one falls for it, and you just want to make people leave your site!
Spelling Errors and Bad Photos
No-one’s going to expect – or even want – Shakespeare level writing on your website. But if they’re scrolling through and can’t help but notice the many spelling errors contained within, then they’re not going to have an overly positive impression of your website. The same goes for bad photos. Photography is an underrated aspect of a website; it’s worthwhile taking the time find high-quality shots you can use.
There’s No Use
A website should not be a vanity project. If it’s created to just benefit you, then there’ll be little point advertising it around. People don’t visit websites without reason; they do so because they want or need something, and they may get it from yours. So take a look at your website, and establish whether there’s much benefit to the average person who stops by.
It’s Not Trustworthy
Finally, let’s talk about trust. There are many websites out there that look like they offer great content. And maybe they do, but most people never find out because they suspect that the site isn’t trustworthy, so they leave. If your website looks like it’s not encrypted, safe, or anything else that would arouse suspicion, then your visitors won’t stick around too long. Make sure all your security certificates are up to date!
It’s not enough just to build a website with good intentions. You need to work on winning over your audience…or at the very least, not actively annoying them. It can be tough, but it’s an essential process.