Yes, SEO or search engine optimisation is not limited to the textual content of websites. SEO principles can also be applied to web design. This is something expert and experienced web design companies like https://xist2.com acknowledge. If you are unfamiliar with web design SEO, go over the following discussion.
SEO for Non-Visual Aspects of Web Design
Web design has non-visual aspects with which search engine optimisation principles can be implemented. One of which is link structure. To design an SEO-friendly website, it is recommended having an XML sitemap. This helps search engines in crawling the content of a site as well as in discovering new pages.
Another non-visual aspect that should be given due attention is the information architecture and structuring of a site. This is about creating logical structures of the information or pages presented. For example, all information about the products being offered should be presented under the Products tree, not randomly posted in other categories. Likewise, URLs should be made logical that even humans would have an idea what a page is about based on the URL. It is advisable to avoid using URLs with random characters. Good information architecture and structuring results in good site navigability.
Moreover, it is important to provide appropriate names for the multimedia content used. Images and videos need to have names that truly represent them since these names are used by search engines to index multimedia content online. As much as possible, these names should be infused with keywords. Those who use Google Images, for example, can be directed to an image you used on your site if you have a good name for that image.
SEO for Visual Aspects
When it comes to SEO for the visual aspects of web design, the main goal is to keep everything light and easy to navigate. The images used should be properly optimised. Always strive for the shortest page loading time possible. Additionally, implement visual hierarchy to make important elements more conspicuous. Put up a navigation bar so visitors won’t be lost as they dig into deeper pages.
Responsive Web Design
Lastly, it is recommended to adopt responsive web design. This is to make the website compatible for access through whatever device, from desktop to mobile. A responsive web design automatically adjusts based on the display size of the device used to access a site. More people are accessing the internet through mobile devices so it only makes sense making websites mobile-friendly. Traffic to websites affects SEO rankings so it’s not a good idea alienating mobile internet users.
Again, search engine optimisation is something that can also be applied to web design. If you are building a new site, it’s important to take note of SEO guidelines to make your site easier to find online. Don’t equate web design to what is visible. There are things behind the scenes of web designing that can be optimised to help make a site SEO-friendly.