Making a good impression as a business is absolutely vital. When the market is saturated with businesses all competing for the same customers,if your company isn’t up to scratch it’s so easy for them to go and shop elsewhere. This day in age, setting up a business has been made easier thanks to the internet, although this is the very thing that can also make your life difficult. When you run a physical store, say a shop, customers can walk in and have do doubt that you’re a legitimate business. When your shopfront is just a website, customers can be dubious due to things like scams and rip offs, especially if you’re new and they’ve never shopped with you before. One way you can get around this is by presenting a professional image, making a good impression and showing that you are trustworthy. Here are a few ways you can go about this.
Build Your Brand
Building your brand is one of the best things you can do when it comes to your business. This is because people trust brands, on a subconscious level when you buy from a brand you know you’re not just buying a product or service. You’re buying a promise- what they sell is well researched and tested, customer service is good and the company isn’t a scam. Brands don’t just sell products either they sell a lifestyle- their products are often presented in a way that buying them will allow you to live a certain kind of life that you want. Again this targets people on a subconscious level but gives them trust and a keenness to buy what it is you’re selling. The way you can achieve this is by researching your target audience and find out what they want. Are you selling them the lifestyle of a super organised parent or party lifestyle to student, the idea of being a fit and strong woman or a sociable guy with lots of friends and love interests? Brands can suggest that their products can improve the lives of their customers in a very subtle and unobvious way. To build your brand you will also need a good quality logo designed by a professional graphic designer, and a catchy slogan to sum up what your company is about. Make sure you define what the qualities and benefits are of your brand, this will set you apart from your competitors. Your website needs to be excellent quality and make a good impression, investing money here is a good idea as a business owner. You could pay for something custom to be made, and even use a voice actor or a company that makes videos to create a welcome message for your customers. These touches make all the difference. By carefully studying other businesses similar to your own, you will find out where the market is lacking. This can allow you to find your niche or ‘unique selling point.’
Ask Customers For Reviews
You can’t pay or offer rewards for good reviews, it’s against the rules and could see your business penalised. However you can still ask satisfied customers if they wouldn’t mind leaving a review, if they have had a good experience with your business many will be happy to. Customer reviews really are invaluable, it gives others the trust they need to make an order if they’re on the fence. It also makes a good impression, showing that you are who you say you are and are delivering on what you say you will. Bad reviews of course can be very damaging to your reputation, if someone is unhappy your best bet is to contact them and see if things can be put right. You’re unlikely to get it right every single time, so learn from your mistakes so that it’s not happening again.
Utilise Social Media
Using social media well can help create a good impression for your business. Fast responses show that you are reliable, and can help to build trust between you and customers. If they can see that you are quickly replying to any queries, it can give them the boost they need to shop with you if they’ve been unsure
When a customer is unsure if a business is legitimate, one of the first things they will do is take a look at the company’s social media accounts. Seeing that you have a healthy following and are active are good signs that you won’t just take their money and disappear. It can take time to build up a following, but keep doing your thing and providing a great service and they will come. Regularly sharing things like discount codes and competitions can be helpful- people are more likely to follow when there’s something in it for them.