When you put the effort into creating a website for your business, it can be disheartening to see poor visitor numbers. You spent hours carefully crafting a site that people should want to visit, but the stats are poor, and your business is flatlining as a result.
If the above standstill continues for more than a few weeks, it’s time to take action. Below are the most common reasons your site is struggling for visitors; work through them one-by-one, and you should be able to fix your visitor problem once and for all.
#1 – Poor SEO
SEO is essential for any modern business website. The internet is so vast that you stand little chance of achieving high search engine rankings without a dedicated SEO effort; a few plugins to your site isn’t going to be sufficient. You may need to invest in a specialist SEO company to begin to see the returns you desire.
#2 – Not mobile optimized
Google prefers to send visitors to websites that are mobile-optimized. If your site is not responsive, you’re going to find you struggle to capture those lucrative search rankings. Mobile optimization is easier than you might think, so it’s definitely worth spending the time required to make your site as mobile-friendly as possible.
#3 – Lack of marketing
“If you build it, they will come” does not apply to the internet. It’s more: “if you build it, you will need to engage in relentless marketing and advertising so as to persuade people to come”. Having a site is not sufficient; you have to spread the news via social media, take out adverts, and really push your site’s visibility if you expect visitors to come flocking.
#4 – Bugs and errors
If visitors come to your site and find errors or bugs, they’re unlikely to return. Worse yet, bugs may mean that your site isn’t even loading. Try and run bug tracking tools regularly, so you can identify any issues that might be preventing your site from working and appearing as it should.
#5 – Out-of-date content
When it comes to capturing return visitors, you have to focus on generating new content that gives people a reason to visit. The easiest way to do this is by opting for a business blog, which allows you to generate up-to-date content regularly. You can even submit your blog to Google News in the hopes of generating more visitors, too.
#6 – Lack of content
Lack of content is an even bigger issue than out-of-date content. Many business websites are effectively little more than ads. They include the name of the business, a list of services or products offered, and contact information. It’s not exactly riveting stuff that will encourage people to visit. Offer more of an insight into your company as part of your core site. For example, if you’re a manufacturer, give details on the materials your products use. The more information you have, the more “alive” and attractive your site will be to visitors.
By resolving the issues above, you should begin to see the traffic that your site deserves– and your business’ bottom line will get a boost as a result.