If you run a business and you are not targeting your existing customers as much as possible, you are missing out on a very big source of revenue. After all, they have already bought from your company, and as long as they had a good experience, they are likely to purchase from you again. And they could also end up becoming brand ambassadors for your company as they are likely to tell others about the positive aspects of your business. As well as this, if you continue satisfying existing customers, they are likely to be more willing to provide you with invaluable feedback on why they are happy your services and what could still be improved. So, here are a few ways that you can keep your existing customers coming back to you time and time again.
Personalise Your Approach
Everyone likes to feel as if they are receiving a personalised level of service which is perfectly suited to them. So, any information that you can gather about them could be useful in the future. The internet has made this easier than ever as you can see the exact pages of your website that your customers are visiting and how long they are spending on each of them. Perhaps you could send them offer codes of the products they are most interested in. Maybe you could send them an exclusive discount on their birthday. Anything that makes your customers feel like they are special is likely to be beneficial to your business.
Ask for Feedback
If you have no idea what your customers think about your business, you will never be able to tailor your products and services to better suit their needs. People don’t usually respond to forms which ask for huge amounts of information, so try to simplify the questions you are asking them so they can answer questions with a few clicks. You could even offer them an extra incentive to answer your inquiries by doing something like entering them into a competition.
Streamline Your Services
Once you know what you customers would like to see improved about your business, it is time to consider making some of those changes. If your website is difficult to access and slow to load, you could look into android app development so people can easily find what they are looking for from their smartphones. If customers find it difficult to get in touch with your company, you could give them new and easier ways to do this such as an instant messaging service. Ultimately, if you are not listening closely to what your customers are saying, there is no point asking them for feedback in the first place.
Customers want to feel like there is some sort of benefit to them if they use your services ahead of those of your competitors. One of the easiest and most common ways of encouraging your customer to come back time and time again is by providing preferable rates for loyal customers. Alternatively, you could provide them with a bonus product or service when they make a repeat purchase. Perhaps you could have a points system in which your customers amass a certain number of points and will receive some sort of reward or bonus for this.
Stay in Touch
You need to find the balance between staying in touch with your customers so that they don’t forget about your business and not contacting them too much so that they feel pestered. Consider the best ways to stay in touch with them – whether this is via email, app notifications or social media updates. You then need to consider the frequency of how often you will contact them. And, of course, you also need to determine the actual content. You don’t want to bombard clients with entirely sales-based information, so you could instead send content such as tips and hints, updates on what your business is doing and other useful resources.
Put a Referrals System in Place
A referrals system is a great way to reward your existing customers while getting new ones at the same time. The easiest way to implement this is by creating part of your website which is dedicated to referrals. Perhaps your clients could build up the number of rewards they receive based on how many people they refer.
So, there you have just a few ways that you can build your business by getting more from your existing customers.