When your startup is about to open for business, you need to have a website in place. No modern business can be without one. So, what should your business’s website have? Read on to find out.

  1. A Suitable Homepage

If the first thing that people who visit your website see when they click the link is a cluttered homepage, that’s not good. People instinctively dislike being bombarded with information when they visit a website. They want to be able to see what the website is all about. But they can’t do that if there are multiple banners and adverts cluttering up the screen. So, make sure you remember that first impressions count a lot.

  1. Easy Navigation

When visitors have had time to digest the homepage, they will wonder where to head next. This is when the website’s navigation is tested out. Most people who visit your website will have done so for a particular reason. They will know what the are looking for in advance. And it needs to be as easy as possible for them to find it. Make sure that all headings and links are clearly labelled for ease.

  1. Multi-Platform Suitability

These days, people won’t simply be using your website on a laptop or desktop computer. In fact, as many as half of all visits could occur on phones and tablet devices. This is something that you need to be ready for. It’s up to individuals how they want to visit your website. And it’s up to you to make sure that the website functions properly no matter what platform they choose to view it on. For this to happen, it needs a responsive design.

  1. Visual Appeal

The website also needs to be visually appealing if you want to impress people. If the website looks out of date, people won’t be impressed. And this could lead to them forming a negative opinion of the business as a whole. That’s not what you want, so make it as visually unique and appealing as possible. A vectors download could help you add something new and interesting to the visual design.

  1. An About Page

Sometimes, people visit your website because they want to know more about your business. They want to know what you have to offer and why they should use your company above all the others. That’s why you need a strong About page that allows people to get the answers they’re looking for. It should be written carefully, and it should be written in a style suitable and appealing to your target customers.

  1. Contact Details and Social Media Links

When they know about your business, they might also want to contact you. How you allow people to do this will depend on what kind of business you run. If your business has a high street store, the address of it should be outlined clearly. And then you can provide an email address and phone number. On top of that, it’s important to provide links to social media platforms on which your business is active.

About The Author

General communicator. Travel specialist. Writer. Infuriatingly humble reader.

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